Marketing Corporate Learning

Program ID: BS4L-001

Duration: 6 hours

Overview

Effective marketing is important to the profile and credibility of training and development within the organization. This workshop provides an overview of basic marketing principles and practices, and their application to the training and development function.

Intended Audience

This program is designed for Chief Learning Officers (CLOs), and directors and managers of training operations for public, private, nonprofit, and educational organizations interested in advancing their knowledge and competencies related to critical learning processes.

Learning Objectives

After completing this program, participants should be able to:

• Understand basic marketing principles and practices, and their application to the training and development function
• Develop the profile and credibility of training and development within the organization
• Get executive buy-in for training programs and motivate employees to participate
• Develop the right marketing mix for your training programs

Program Outline

Event calendar & registration

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